The concept of selling on the internet has entered a new phase known as social commerce. In this phase, businesses meet and engage consumers in the channels where they spend most of their time on social media platforms.
Social commerce is now so significant that businesses of all sizes and types incorporate it into their sales and marketing strategies.
Instagram has become a significant platform for social commerce as businesses now use most of its features to sell products directly to consumers.
With 130 million Instagram users engaging in shopping posts every month, it is no wonder businesses have turned to Instagram to sell their products.
The norm on Instagram was to market products with product videos, photos, and content. But with the advancements in technology, businesses now have the opportunity to sell and complete transactions on social media platforms like Instagram.
A payment link is a feature businesses can use to collect payments from Instagram and close transactions without redirecting customers to a website.
Let us briefly talk about payment links.