Checkout involves an online shopper’s final actions, including reviewing cart items, entering shipping information (usually for first-time purchases), choosing shipping options and selecting a payment method.
The checkout process can also include applying coupons or discounts
People usually think about payment when they hear checkout, but the process involves many steps before payment.
Payment is the final step of the checkout process and is powered by payment gateways. A payment gateway is a technology that facilitates the secure transfer of payment information from the customer to the merchant and subsequent transaction processing.
Payment gateway providers like Fincra have Checkout as a product to help businesses collect online payments. With Fincra Checkout, businesses can allow customers to pay with their cards, bank transfer and Mobile Money (M-PESA in Kenya).
The availability of multiple payment methods significantly enhances the business’ capacity to cater to a broader customer base, extends convenience to customers and increases sales.
Mastering the checkout experience holds the pivotal key to achieving success in the realm of e-commerce. This critical point is why businesses put so much effort into checkout optimisation.
Checkout optimisation refers to refining and enhancing the various elements and steps within the checkout process of an e-commerce website to improve user experience, increase conversion rates, and ultimately drive higher sales and revenue.
Fincra offers the most optimised Checkout with simplified checkout steps, guest checkout option, clear progress indicators, mobile responsiveness, optimised form fields, trust signals, multiple payment options, saved payment information, prominent CTAs, visual design consistency and a host of other features to help convert more visitors into paying customers.
Taking it a notch further, Fincra also offers customised checkout.