An overarching strategy extends to every great and successful business: to connect with its customers. Business strategies certainly differ across sectors, but all aim to satisfy customers.
This idea is the reason people often say that the most successful businesses are the ones that have an obsession with their customers. Just offering high-quality products and services has never made great brands. What differentiates excellent businesses is how they prioritise meeting the needs and expectations of their customers and striving to provide a positive and seamless experience for them.
Having high-quality products and services, exceptional marketing and sales tactics etc., can get you customers; but what happens when those customers interact with your business? How did they feel about your brand? Was it easy for them to interact with your business, including making purchases and paying for goods or services?
These are the most critical questions that great and successful businesses have been able to answer. By focusing on their customers, the most successful businesses you know have built strong relationships with customers, differentiating them from their competitors and leading to increased customer satisfaction, loyalty, and sales.
One of the ways customers interact with businesses is how they pay for products and services. With payment being the main trigger for trade, businesses must provide the best payment experience possible.
Optimising customer payment experience will lead to customer satisfaction, increased sales, reduced cart abandonment and give you that competitive advantage.
One of the ways to optimise the customer payment experience is to provide different payment methods. With Fincra, businesses can provide this for their customers.
Fincra’s Checkout, for example, has three different payment methods. Customers can pay with their cards, bank transfers and with PayAttitude.
It’s not just for selling online; for in-person transactions, customers can pay with their cards, Mobile Money and bank transfers on Fincra POS Terminal.