Sometimes, business owners ask, “are emails really important to my business?” or “Do I need a strong email campaign for my business?”. There is the never-ending discussion of emails potentially dying out, but it never holds true. Emails are very much alive and will continue to be so in the foreseeable future.

Whether you want to reach out to other businesses or offer new products and services to your customers, emails are a powerful business tool that no business should take for granted.

With the emergence of messaging apps like WhatsApp and the rise of social media networks like Instagram and Facebook, many businesses have ignored emails; this is a big mistake.

Emails remain an incredibly useful tool for businesses due to their wide reach, cost-effectiveness, secure nature, and ability to deliver communications quickly. Emails are essential in a secure workplace environment.

Email marketing has many vital use cases, one of which is enabling you to offer new and existing products to your customers. When combined with the use of payment links, emails can be a powerful tool for your business to sell products and services.

Let’s discuss payment links and how to add payment links to your business emails.

A payment link is a simple tool that enables businesses to collect payments.  The URL directs customers to a hosted payment page to make payments; it’s that simple.

With just one click, your customers have moved from the platform where they interacted with your payment link to where they will complete the payment.

Customers appreciate quick and easy payments, and it does not get any easier than using a payment link to complete payments. 

The ability to move from your email straight to the payment page to make a payment will improve the customer experience and, by extension, the customer-business relationship.

When adding payment links to your emails, the first step is to choose the right payment service provider.

It is important to choose a reliable provider, one that will never frustrate your customers when they try to make payments. You need to choose a payment service provider like Fincra.

Fincra’s payment link allows people to pay for products and services via cards, bank transfers, and mobile money.

The payment stress-free payment process ensures your customers always have an optimal payment experience.

Create a free account to get started with Fincra.

After creating your free Fincra account and getting onboarded, follow these easy steps to make a payment link you can add to your emails.

Step 1

Firstly, you need to login to your Fincra dashboard and navigate to the menu bar on the left side of the dashboard; 

Step 2

Click on ‘Pay-ins’, then click on ‘payment links’. This will take you to the payment links page.

Step 3

On the ‘Payment links’ page, click on the ‘Create a Payment Link’ button at the top right. This will take you to the ‘Create Payment Link’ page.

Step 4

Now, it’s time to customise your payment link. Here, you can fill in your payment link name, description, default amount you would like to collect from your customers, and the currency of your choice. 

Step 5

The ‘Allow customers to change amount’ checkbox is selected as default; if you don’t want your customers to be able to change the amount, click on the checkbox and deselect it.

Step 6

Next, you choose your settlement location. You can choose between your balance, which is your Fincra dashboard balance, or your bank account for the location.

Step 7

You can also choose who bears the transaction fee for the payment, either your customers or your business.

If you would prefer a shorter link, you can also select the ‘Generate short link’ checkbox.

This is everything you need to create a payment link, but there are a couple of advanced options here for you to make your link more thorough. For that, you need to click on ‘show advanced options.’

If you would like to collect the phone numbers of your paying customers, you can select the ‘ Collect phone numbers on this page’ checkbox. You can also curate a success message that your customers will see once they successfully make a payment.

Additionally, you can also use your custom link to make it more brand-centric. Lastly, you can add a link that your customers will be redirected to after making a payment.

Now that you have created the payment link, copy it from your dashboard and paste it into any email where payment for products or services is required.

Payment link is a flexible payment tool that allows you to sell anywhere on the internet including emails. 

This feature gives you the opportunity to close sales and deals via emails without having to redirect customers to a hosted page. 

It’s quick, easy and seamless. Create a Fincra account to get payment links.