Our decision to overhaul our email structure wasn’t a spontaneous one. The primary issue was the inadequacy of our previous provider; a change was imperative.
We aspired to revamp the visual appeal of our emails. However, this proved to be a challenge with our CRM.
While it effectively served our product emails, it was lacking for marketing purposes. In my view, it was developer-centric.
It struggled to create the visually appealing emails we envisioned and lacked flexibility unless you were well-versed in coding.
This became a significant concern since most of those interacting with it were non-technical team members.
We needed a solution that could cater to our marketing and product emails.
Moreover, the available templates didn’t match our needs, and relying solely on coding felt limiting. Despite my proficiency, it still failed to deliver the desired look and adaptability.