One of the best times to share payment links is when customers inquire about a product and have indicated interest in buying it.
In this case, the business can share payment links to enable customers to pay quickly.
The interaction here can happen anywhere on the internet: on social media, messaging apps and chatbots, emails and even person-to-person. This versatility harnesses the power of payment links that enable businesses to complete transactions anywhere.
Invoice and billing
For businesses providing services or products with extended payment terms, sending payment links with invoices ensures prompt and hassle-free transactions.
Here, businesses must clearly outline the payment terms and due date in the invoice and emphasise the convenience of paying through the provided payment link, saving customers time and effort.
Automated reminders also work in this situation to prompt customers to settle outstanding invoices, reducing late payments via the communication channel.
Product demos or trials
Product demonstrations or trial periods are also perfect opportunities to send payment links.
During demos and trials, potential customers are actively engaged, listening or watching to see how your products can benefit them.
Providing a payment link at the right moment can seamlessly transition them into becoming paying customers.
Allowing them enough time to think and decide might delay the transaction.
Introduce the payment link when the customer expresses interest or satisfaction during the demo or trial.
Sometimes, attaching special offers or discounts incentivise immediate conversion.
Appointment and booking confirmations
For service-oriented businesses, sharing payment links upon confirming appointments or bookings streamlines the payment process and reduces friction.
In this case, transparent pricing works. Businesses must provide a breakdown of costs and fees associated with the appointment and secure confirmation. Frame the payment link as a safe way to confirm and guarantee the appointment.
Limited-time promotions create a sense of urgency, and sharing payment links with these offers can drive immediate conversions.
In this case, businesses must use urgency messaging tactics to emphasise the limited availability or duration of the promotion.
Another tactic is to use exclusive access messaging to position the payment link as a gateway to exclusive discounts or perks.
Share payment links at the peak of customer engagement during the promotion.
After a customer completes a purchase, effective post-purchase communication is vital. Sharing payment links at this stage can facilitate additional transactions, such as upsells, cross-sells, or subscription renewals.
The best practice here is to express gratitude for the initial purchase. This move creates a positive tone for the follow-up interaction.
Then, articulate the value of your additional product or service.