Embarking on a journey to embrace a healthier lifestyle through exercise, my friend had a goal – to start playing football.
However, with a busy schedule, he found it difficult to make time for a simple yet essential task: purchasing football boots.
One day, as he scrolled through Facebook, serendipity struck. An older woman had taken to the platform to showcase football boots for sale at her shop.
Swiftly seizing the opportunity, my friend engaged with her, selected the perfect size and type of boots and negotiated the price – all through the convenience of Facebook messaging.
The next day, he visited her shop, paid, and walked away with his brand-new football boots.
What made this story intriguing was the unexpected seller: an older woman who had decided to leverage the power of social media to showcase her products.
My friend wouldn’t have discovered her shop without this digital platform, given its distant location from his residence.
This story underscores the transformative power of social media. According to LocaliQ, 56% of people use social media to research products or services during the holidays, highlighting the platform’s significance in consumer decision-making.
Recognising this, businesses can harness social media’s potential by developing a robust marketing strategy tailored to holiday promotions.
Utilise visually engaging content such as festive images, videos, and gift ideas to captivate your audience. Implement targeted advertisements to reach specific demographics, effectively promoting your holiday offers.
Additionally, consider fostering brand engagement through user-generated content, such as holiday-themed contests or giveaways.
For seamless transactions, Fincra offers a game-changing tool – Payment Links.
This tool allows retailers to connect with customers on social media, facilitating payment collection within the same communication channel.
No redirection to external websites is needed, enhancing the customer experience and simplifying the purchasing process.