In e-commerce or online stores, an online shopping cart is essential; shopping carts allow customers to select, reserve and purchase products from an e-commerce platform. Carts are very familiar in brick-and-mortar stores where customers use them to wheel goods around while shopping and journey to the payment stand. It’s the same with online stores; here, while shopping online on their computer or mobile device, customers keep goods in carts before making purchases.
An online shopping cart is the point of sale for every e-commerce business and is critical to how shoppers can convert to customers. However, carting does not guarantee purchases, as customers often abandon carts and end their journeys. Shopping cart abandonment is one of the head-scratchers in online shopping, as e-commerce businesses struggle with how to convert faster, with a stat suggesting an average online shopping cart abandonment rate of 75%.
These are five ways to help e-commerce businesses prevent abandonment.