1. Provide different payment methods
Businesses have a variety of ways to receive payment, ranging from cash, credit cards, cheques, barters, money orders and automated clearing house, and more recently, mobile payments.
It is important to provide payment methods that suit the customers. Offering customers a seamless and painless buying experience is more likely to improve loyalty, increase your turnover and cash flow, and reassure your customers.
2. Allow payments in different currencies
Global businesses selling across borders should provide a shopper-friendly, localised user experience on all purchases in a way that presents customers the opportunity to complete a sale in their preferred currency.
Business owners can leverage partnerships with payment gateways that reduce the complexities of cross border transactions and make real-time payment seamless and transparent with multi-currency support.
3. Provide reassurances on security and privacy
Despite the huge potential of eCommerce in Africa, less than 5% of the population is currently buying online, due to privacy and security concerns.
Businesses must demonstrate how it takes data security and privacy seriously, especially in light of GDPR regulations.