Social media platforms
With the significant amount of time people spend on social media, businesses have recognised the importance of meeting their target audience where they are most engaged.
Data Reportal’s Digital 2023 report says there are over 31 million social media users in Nigeria, and this phenomenon has made many businesses adopt social commerce, tailoring marketing and communication strategies and campaigns to connect with customers.
After reaching these customers and bringing them into the sales funnel, the next thing is payments, which is where payment links come into play.
Platforms like Facebook, Instagram, Twitter, and LinkedIn offer features that allow businesses to include payment links in their posts, stories, or profiles.
By incorporating payment links in your social media strategy, you can tap into a large audience, generate impulse purchases, and drive sales.