Introduction
Payment link has revolutionised the way businesses sell online. With a website, traditional/legacy businesses that have yet to adopt digital marketing or cannot afford to sell online with payment links.
Payment links provide a seamless and hassle-free method for customers to purchase by simply clicking on a link and completing the payment process.
This article will delve into the best channels to sell with payment links.
Social media platforms
With the significant amount of time people spend on social media, businesses have recognised the importance of meeting their target audience where they are most engaged.
Data Reportal’s Digital 2023 report says there are over 31 million social media users in Nigeria, and this phenomenon has made many businesses adopt social commerce, tailoring marketing and communication strategies and campaigns to connect with customers.
After reaching these customers and bringing them into the sales funnel, the next thing is payments, which is where payment links come into play.
Platforms like Facebook, Instagram, Twitter, and LinkedIn offer features that allow businesses to include payment links in their posts, stories, or profiles.
By incorporating payment links in your social media strategy, you can tap into a large audience, generate impulse purchases, and drive sales.
Email marketing campaigns
Email marketing remains a potent channel for engaging with customers, fostering customer retention and driving sales.
With email marketing, businesses implement more personalised and targeted marketing, promotional offers and new product announcements.
With payment links embedded in every email during these campaigns, businesses can turn marketing opportunities into revenue-generating opportunities.
Including payment links in your email campaigns lets you directly lead customers to a payment page without additional navigation.
Craft compelling email content that entices recipients to click the payment links and complete their transactions.
Messaging apps and chatbots
Messaging apps have become an increasingly popular communication channel for businesses.
In Nigeria alone, Whatsapp is the most used social media platform, with about 19.6 million daily users.
This platform and other messaging apps present a goldmine for businesses to reach more customers.
Chatbots are also important, although they have not been as adopted as messaging apps.
Payment links within apps such as WhatsApp, Facebook Messenger, or Slack enable businesses to provide customers a convenient and real-time purchasing experience.
Offline marketing materials
The use case for payment links applies only to online payments, but businesses can also attach them to offline marketing transactions.
Payment links can be integrated into physical marketing materials such as brochures, flyers, billboards, or print advertisements.
In these cases, businesses can bridge the gap between offline and online sales by incorporating QR codes or shortened URLs to lead to payment pages.
Use Fincra
To use payment links, businesses have to work with payment companies, and there’s a better choice than Fincra.
Fincra has payment links to allow businesses to collect payments without a website.
Fincra Payment Links allow businesses to collect payments via cards, bank transfers, PayAttitude and Mobile Money. It’s easy to integrate into any channel and platform, has a streamlined checkout process and is easily customisable and customised.
Conclusion
The effective use of payment links across various channels is essential for businesses looking to optimise their sales strategy.
Stay ahead of the competition by using Fincra Payment Link on the channels that align with your target audience and business objectives, and capitalise on the power of payment links to boost your sales and revenue.
