Payment links are becoming increasingly important to businesses. The fluidity of payment links ensures businesses can reach customers anywhere online and make sales. 

A payment link is a simple URL businesses can use to collect quick payments efficiently.

Payment links enable businesses to collect payments from customers anywhere on the internet, including on social media platforms, messaging apps, email campaigns, etc.

This article will highlight Payment Link as a Fincra offering and how businesses can create their first link to receive payment. 

The potential that e-commerce holds in Nigeria and Africa is enormous. With a bubbling young population getting increasingly connected to the internet every day, people have gotten used to buying and selling on the internet. 

No payment tool powers e-commerce like the payment link, enabling businesses to sell anywhere online without redirecting customers to a hosted page or a website. 

It’s super easy with the payment link. Create, share and sell. 

Fincra has payment links for businesses to sell to customers anywhere on the internet. On social media, messaging and chat apps, emails etc. 

Payment links have so many benefits for businesses and customers. Let’s start with businesses. 

For businesses

Easy payment process: Payment links simplify the transaction process by allowing businesses to send direct payment requests to customers via email, text, or social media, reducing friction in the payment process.

Increased sales conversion: By providing a seamless payment experience, businesses can increase their chances of converting leads into sales, as customers are more likely to complete transactions when the process is quick and easy.

Customisation options: Businesses can customise payment links with specific amounts, descriptions, and branding elements, providing a personalised experience that aligns with their brand identity.

Improved cash flow management: Payment links enable businesses to receive payments faster, helping to improve cash flow management and reduce the time between making a sale and receiving funds.

For customers

Super convenient: Customers can make payments with just a few clicks, eliminating the need to manually enter payment details and reducing the risk of errors or delays.

Multiple payment methods: Payment links often support various payment methods, including credit/debit cards, bank transfers, and digital wallets, providing individuals with flexibility in how they choose to pay.

Reduced risk of errors: Payment links eliminate the need for individuals to manually input payment information, reducing the risk of errors such as mistyped credit card numbers or incorrect billing addresses.

Instant confirmation: customers receive instant confirmation of payment upon completing a transaction using a payment link, providing reassurance that their payment has been successfully processed.

Easy access: Payment links can be accessed from any internet-enabled device, allowing individuals to make payments anytime, anywhere, making it convenient for busy lifestyles or when on the go.

Step 1: Choose a reliable payment gateway-Fincra

Selecting a trusted payment platform is pivotal, and Fincra emerges as a gateway offering reliable payment links for seamless transactions.

Step 2: Create a Fincra account

The registration process with Fincra is user-friendly, involving the provision of business information and completion of the know-your-customer (KYC) process in compliance with anti-fraud measures.

Step 3: Set up your payment link

Creating an account with Fincra and completing your KYC requirement gets you access to the Fincra Dashboard. 

On the Dashboard, click ‘Collections ‘in the menu section and then click ‘Payment Link ‘. 

On the ‘Payment Link’ overview page, click ‘Create a Payment Link ‘at the top of the right section of the page and fill in the details of your business name, link description, amount of the transactions, currency etc.

Next, choose who bears the cost of the transaction; this could either be the business or your customer. 

Then click on ‘Create ‘, and your payment link is ready. 

Step 4: Test the payment link

Before making the link available to customers, conduct a thorough test to ensure seamless functionality. Process a test transaction to verify that payments are processed successfully and necessary notifications are received.

Confident in the link’s functionality, businesses can now share it with customers across various channels, reaching them anywhere online.

Fincra aims to build tools and products for Africa to connect to the global economy through trade. Payment links are one such tool that enables businesses to take advantage of the vastness of the internet to reach as many customers as possible. 

Creating a payment link on Fincra is easy but a massive step in hitting all your sales goals. 

Create an account on Fincra to get a payment link.