Starting a business is hard; getting people to patronise your business is even more challenging. The ultimate step for every business is to set up a marketing strategy with a great understanding of your target audience, their culture, location, and regulations.

We've come up with some simple ways to help you create a killer marketing strategy that will take your business to the next level

  1. Email drip campaigns

A drip campaign is a sequence of emails that send automatically on a scheduled timeline when triggered by a preselected online action that you choose. For instance, if a new lead joins your e-commerce mailing list, you could have a welcome email instantly sent when a new lead joins your email list. Over the next week, they may receive emails informing them of coupon codes, discounts or new stock. Drip campaigns keep leads engaged when they're actively in need of your product or service

2. Content Marketing

You can offer value through the use of blogs. Blogs are excellent content marketing tools to position yourself as an industry leader. You can build trust by writing in-depth blog posts answering specific questions your target audience may have. To ensure your blog reaches the right readers, use search engine optimisation (SEO) tactics. Inserting keywords that your target audience would search for throughout your post can help you rank higher on search engine result pages.

3. Optimise your website

Another critical SEO tactic is website optimisation. Search engines don't just consider your content when determining your rank; they also consider how easy your site is to use. Make sure your site is mobile-friendly, has well-organised navigation, and your web pages load fast.

4. Social Media Marketing

While simply translating the marketing content on your website isn't enough, there are ways you can tap into the global market and resonate with different audiences; the best way is through social media marketing. Start conversations online by tooting your own horn on social media platforms like Twitter, Instagram, LinkedIn and Facebook. Market your products and features on these platforms frequently to build brand awareness.

Beyond publishing social media posts that offer value to your followers, make sure you're engaging with your potential clients. Respond to comments and direct messages (DMs); also share posts you're tagged in.

5. Amplify Customer Reviews

Most people trust online reviews as much as recommendations from family and friends. When clients give you a positive review online, they're referring thousands of people to you at once. Capitalise on this and amplify it to the most significant extent possible. You can record videos of client testimonials and post them across your social media platforms

Wrapping up...

Whether you run a start-up or a large multinational corporation, developing a marketing strategy is very important. Marketing your products and features to the public will bring in potential customers, create awareness for your business and establish your brand as a leader in your industry. However, no two businesses are identical; the marketing strategy that works for Business A may not work for Business B. Be open to experimenting with different marketing strategies.