While simply translating the marketing content on your website isn’t enough, there are ways you can tap into the global market and resonate with different audiences; the best way is through social media marketing. Start conversations online by tooting your own horn on social media platforms like Twitter, Instagram, LinkedIn and Facebook. Market your products and features on these platforms frequently to build brand awareness.
Beyond publishing social media posts that offer value to your followers, make sure you’re engaging with your potential clients. Respond to comments and direct messages (DMs); also share posts you’re tagged in.