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Businesses often focus their marketing efforts on customer acquisition without realising that retention is also crucial.

1. Always send a welcome message

2. Send ‘thank you’ messages

3. Regular communication

4. Personalise the messages

5. Develop a loyalty program

6. Host customer events

7. Acknowledgement on social media

8. Develop a customer appreciation strategy

9. Listen to customers

10. CSR causes

Danielle - Fincra Editorial

Author Danielle - Fincra Editorial

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