As a business trying to scale and succeed, selling online is non-negotiable. So many people do not bother leaving their houses to buy things they need because the internet has made everything easily accessible with just a few clicks.

Not promoting your business on the internet and, more specifically, social media means losing potential customers who prefer shopping online. Now, it’s impossible to talk about e-commerce and social commerce, in particular, without talking about Facebook.

Facebook is the largest social media platform globally, with over 3 billion monthly active users. Due to the platform’s popularity, no matter what you are selling, there are people on Facebook who need it; you just need to do proper marketing.

Facebook provides avenues for businesses to showcase their products. Businesses can take advantage of Facebook Shops and Facebook Marketplace to showcase their products and attract customers.

Now, when you have reeled customers in with your marketing, all that effort goes to waste if they don’t have a way to pay you; this is where payment links come in.

A payment link is a feature businesses can use to collect payments from Facebook and close transactions without telling them to visit a separate website. 

Let us briefly talk about payment links.

A Payment link is a simple URL businesses use to collect online payments. The URL directs customers to a hosted payment page to make payments; it is that simple. 

With one click, your customers have moved from the platform where they discovered your product to the page where they will complete payment for your product. 

The quicker the payment process, the more likely a customer will buy what you sell. 

Getting customers to complete payment before they change their minds cannot be overstated.

The first step to getting the right payment link to sell on Facebook is to choose the right provider. 

This is a business decision you can’t get wrong because payment collection is an integral part of any business. Here’s a quick business hack: you can’t go wrong when you choose Fincra as your payment link provider.

With Fincra’s payment link, you can quickly receive payments from customers on Facebook and enable them to pay via cards, bank transfers and mobile money. 

This variety of payment options ensures that you serve customers with their preferred method, ensuring they have a great experience with your business and complete a purchase. 

Create a free account with Fincra to get started.

After creating your free Fincra account and getting onboarded, follow these easy steps to create a payment link you can use to sell on Facebook.

• Firstly, you need to login to your Fincra dashboard and navigate to the menu bar on the left side of the dashboard; 
• Click on ‘Pay-ins’ and then on ‘payment links’ to go to the payment links page.
• Click the ‘Create a Payment Link’ button at the top right on the’ Payment links’ page. This will take you to the ‘Create Payment Link’ page.
• Now, it’s time to customise your payment link. Here, you can fill in your payment link name, description, default amount you want to collect from your customers, and the currency you choose. 
• The ‘Allow customers to change amount’ checkbox is selected as default; if you don’t want your customers to be able to change the amount, click on the checkbox and deselect it.
• Next, you choose your settlement location. You can select between your balance, which is your Fincra dashboard balance, or your bank account for settlement.
• You can also choose who bears the transaction fee for the payment, either your customers or your business.
• Select the ‘Generate short link’ checkbox if you prefer a shorter link.
• This is everything you need to create a payment link, but there are a couple of advanced options here to make your link more thorough. To do that, click on ‘show advanced options.’
• If you want to collect the phone numbers of your paying customers, you can select the ’ Collect phone numbers on this page’ checkbox. You can also curate a success message that your customers will see once they successfully make a payment.
• You can also use your custom link to make it more brand-centric. Lastly, you can add a link that your customers will be redirected to after making a payment.
• Now that you have created the payment link, copy it from your dashboard, go to Facebook, then go to your profile page and add it to the ‘links’ section.

Efficient payment collection is a central part of any successful business; it complements all your other business efforts. You will have a difficult time finding a more efficient payment collection tool than the Fincra Payment Link.

Click here to get started with Fincra and get access to our payment links.