Introduction
Planning an event is a hard task; there are so many layers to it including booking artists, performers, speakers, panellists etc to logistics, venue etc.
To make it easy for event planners, other opportunities have sprung up in the ticketing pace for businesses or platforms to solely be in charge of ticket sales.
Outsourcing this task to the event ticketing platform has been beneficial for everyone in the event chain; from the organisers to attendees and the general economy because of the business opportunities that ticketing has presented.
For event ticketing platforms and businesses to deliver reliable and seamless user experience for people to easily buy tickets to events.
One crucial aspect of ensuring customer satisfaction is to provide a smooth payment experience when purchasing tickets.
Therefore, integrating a dependable payment checkout solution into your platform is essential for growth and success.
In this article, we will discuss why the Fincra Checkout is the best payment solution for your event ticketing business.
1. Multiple payment options
As an event ticketing platform, people with a wide range of payment preferences will visit your platform to purchase tickets. It is important that you have a payment processor that provides an adequate amount of payment options to enable them to complete their transaction.
Fincra offers different payment options, enabling customers to use their preferred method and quickly complete their transactions.
On Fincra Checkout, they can pay with their cards, bank transfers, PayAttitude, mobile money and M-Pesa.
The payment flexibility that we offer will keep your customers returning to your platform because paying customers value convenience.
Easy integration
When deciding which payment processor is best for your event ticketing platform, you need to consider how much time and resources it will take for you to integrate them into your platform.
You need a payment processor that you can easily integrate into your platform without any delays or technical issues. Fincra excels in this area.
With Fincra, integration is simple on any website and platform. We offer our systems via the Fincra dashboard or API. Our infrastructure handles millions of API requests monthly, so when using Fincra, you can rest assured that you are partnering with a technically sound payment processor.
Let’s discuss how easy integrating Fincra’s payment system into your platform is.
Step 1: Create a free account with Fincra; while creating this account, you provide all the necessary information about your business and some other basic requirements.
Step 2. Get into Fincra Test environment, upload the required KYC documentation and await approval. Our committed compliance team ensures that this process is quick and seamless.
Step 3: After approval, choose from a range of integration options, such as via dashboard or APIs, and follow the steps to set it up.
Step 3: Test the payment system before going live with the payment system.
Step 4: Go live and start accepting payments with Fincra.
Step 5: Monitor transactions to ensure everything works as it should.
It’s as simple as that. This stress-free integration process will allow you to devote time and resources to other parts of your business.
3. Secure payments
It’s important to take payment security very seriously, especially as an event ticketing platform with many people buying tickets for a wide range of events.
Customers use their personal and financial information during transactions, so it is your duty to implement security measures that will protect both your customers and your platform.
Event ticketing platforms need to follow modern security protocols like encryption and secure layer (SSL) certificates, as well as partner with payment processors that follow modern security protocols in payment.
At Fincra, we take security very seriously to ensure the safety of all funds and transactions. Fincra is PCI DSS compliant, meaning it has the highest security audit standard as a payment processor.
By partnering with Fincra, you can get additional security support, such as using two-factor authentication as an extra layer of security.
People will be more inclined to transact on your platform if they believe that your platform is secure. The payment security that Fincra will provide will help you retain customers and, as an add-on effect, increase revenue.
4. Customer Support
Customer support is essential for an event ticketing platform. With many people buying tickets, it is possible that a number of issues may arise.
The way your platform’s customer support responds in times like this will go a long way toward retaining or losing your customers. That being said, there are only so many problems that your customer support can solve.
Most times, for issues involving payment, it is the payment processor’s customer support that can solve the problem. This is why, as a ticketing platform, it is crucial for you to partner with a payment processor that has excellent customer support.
Customer service is the critical influencer for how people feel when they use your product or service. At Fincra, we humanise customer support by providing personalised service, which is rare in the support industry.
We have specially trained customer service staff with exceptional people skills. Many times, customer service representatives receive calls from frustrated individuals who want their issue fixed right away; that is why we make sure that all our customer support staff are adept at dealing with customers and are well-equipped to solve any problem that is put before them.
Conclusion
Payment processing is vital for event booking platforms, so it is crucial to work with a payment processor that will always leave ticket buyers satisfied and eager to return.
With Fincra, ticketing platforms can collect payments on checkout in different African currencies like NGN, KES, and GHS. They can also utilise our Pay-Out API for all their disbursement needs, such as settling event organisers and paying employees.
Create an account with Fincra to get started.